Work Experience
Senior Snapchat Discover Producer
New York Magazine/ Vulture/ The Cut
New York, NY / April 2017-Current
Grew an experimental social project that started with a part-time animator and myself to a team of seven covering two verticals and outputting 120 videos a week. I produced graphic-heavy videos with my animation team and created and edited story line ups with my edit team. Overall I managed orderly workflows, kept us on breakneck daily deadlines, oversaw the creation of Snapchat-only content, budgeted, collaborated with numerous other teams, and analyzed hourly data. We’ve shot videos with top talent, covered live events, and made the occasional deranged meme. Recently we’ve started to expand by developing our TikTok as well.
Copywriter
VH1
New York, NY / March 2014-2017
Wrote and concepted on VH1’s in-house Editorial team to market Viacom shows. I worked on a wide range of mediums including print campaigns, web, outdoor, promos, on-air graphics and titles for shows. Since I have a passion for social content and noticed a gap in our coverage, I expanded our team’s responsibility by being one of the leaders in the Digital Response Team. We worked closely with the social team to create social focused campaigns that went beyond our typical scope like videos, sharables, and even a video game.
Blog Writer
Old Time Candy
Freelance / April 2014- April 2015
Each month 3-5 articles were written for OldTimeCandy. com’s blog. Old Time Candy features nostalgic and hard to nd treats. New blog series were created utilizing SEO to drive users to different types of candy. Articles range from speciality titles like “Miss This? Try This” to “National Day Of...” listicles, and candy hacks.
Copywriter
Erwin Penland
New York, NY / June 2013-March 2014
Helped the team working on the Denny’s account navigate Tumblr in order to keep its extremely online presence up to date. I was the only person who was a Tumblr user. Even won an award for one of the memes the team created. Also worked on in store ads, eBlasts, menus, and commercials.
Copywriter Intern
FCB
New York, NY / June 2012- August 2012
The main account worked on was the Oreo Daily Twist, where the team produced one ad a day based on current events. Each day we concepted different ads based on the news. This was one of the first huge social campaigns. The Daily Twist went on to win Cannes Grand Prix in 2013.
EDUCATION
Bachelor of Fine Art in Advertising. Minor in Copywriting.
Cum Laude Savannah College of Art and Design Savannah, GA / 2013
Skills
Production
Talent management, Asset management, Scheduling, Strategic planning, Location sourcing, Client management, Logistics, Procurement, Creative problem solving, Pop culture tracking, and Negotiation.
Creative
Writing, Creative editing, Ideation, Humor, Improv, Screenwriting, Directing, Photo/Video editing, Illustration, Pitching, Editorial writing, Concept generation, Web videos, Graphic design, and Art direction.
Advertising
Campaigns, Commercial script writing, Social Media managing & marketing, Outdoor, Long & short form copy, Promos, PR, Print, Blog writing, Press kits, SEO, Digital production, and Concept development.
Technical
Adobe Creative suite (specializing in Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro), Microsoft Office suite, Google Docs, Slack, Trello, Proficient in Canon and Sony Digital Cine Cameras, and Field audio recording.
Activities
Podcast: So What Are We Talking About?
Created and Co-hosted a podcast where we didn’t know what we are talking about until the surprise guest told us.
Vlog: Devon Does Stuff
Developed a range of weekly video blogs, sketches, and interviews for over two years.
Improv Team: Biscuits Out
Performed monthly shows at random venues.
Awards
2016 Gold PromaxBDA. Hindsight Caboodle for 3-D promotional kit.
2015 Crowned Clickhole’s #HotMrOnline
2014 Winner of The PIT’s Improv Your Life Scholarship. I received 5 levels of improv courses.
2013 Featured on the Advertising Department’s Launchpad website.
2012 Silver PSA SCADDY Award For “NVEEE Not On My Watch”
2006 Time Magazine’s Person of the Year