Social
With an already award-winning Tumblr, Erwin Penland had to keep up with the already established voice once we won Denny's. Being a Tumblr wizard (lame-o who spends too much time on it) I was able to introduce the team to different post options, lingo, and help make posts. I was also able to write for their Facebook and Twitter, including the award winning Pancake S.
Web
For the second year of the Hobbit cross promotion, Denny's held a contest for the biggest fans of Middle Earth. We also added Denny's to IMDB, since the iconic diner has had its share of silver screen appearances.
Not pictured (due to the cross promotion ending): We made a series of Instagram videos of a Denny's waitress who taught fans how to speak Elfish.
